Style: The colour of the home page is mainly neutral, as it includes blue and yellow, which are neutral colours, implying that it's for both men and women.
Station name: The station name is Capital FM. And the slogan is "The UK's number one hit music station. Which again isn't a gender bias name. Also it includes the fact that it is the UK's number one radio station.
Content: I felt I should look at Capital FM as it is one of the, if not the most popular radio station in the UK. The first thing i noticed about the website was that it was predominantly music based, it was clear to me that Music was capital FM's most important category. on the website, most the content is about news/ scandals about musicians, upcoming musical events, Music charts and competitions to win gift vouchers. Also on the home page most, if not all the pictures were pictures of musicians. To conclude. Capital FM's so selling point, was on Music.
Style: The colour of the home page is red, which again like the Capital FM, has no gender bias, the home page is also quite simple, and is structured nicely and is everything is easily accessible. It also looks like quite a modern home page due to the large pictures and simplicity.
Station name: The station name is BBC Radio 1, this name is simple and easy to remember, people will also recognise it more due to the fact is part of the BBC
Content: On the home page the content was quite general and covers most people needs, as it has different sections such as the live feed section, DJ's & shows, music and news beat. this is completey different to Capital FM's site as it not only focuses on music and artists but also includes links to News , which Capitals website didn't. Further down the website it includes eve more links to other pages on a variety of different interests, such as, new, weather, sports, finance and different genres of music the consumer may be interested in.
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