Evaluation 4/5

Audience

My aim for my media product, was for it to attract men and women from the ages of sixteen to thirty five. I felt that it would appeal to people travelling to work in the morning so I made the show air during breakfast time. I also feel that my media product represents my particular social group as it covers a range of different news bulletins and adverts that are not gender or age bias, meaning that they appeal to a big age group like my show does. I also felt that by including male and female reporters I would show gender diversity, making my show appeal to both genders.

One technique which I used to represent and engage my younger listeners (16-25) was by using popular music in particular the song Ghost by Deadmou5 as the show jingle. I felt that this would engage the younger audience as it would appeal to there tastes and hopefully want to listen longer, I also included a reference to an oncoming interview with a popular artist at the start of the show, again I felt by doing this my show would appeal to that younger section of the age group.
I also carefully chose the adverts i included, i felt that both my adverts really would attract my young audience, My first advert would attract young listeners as it is about "Quantum mobile", and there different deals they have, this would attract young listeners , mainly students as The advert is all about getting a good deal and even being given free Headphones, which is indicating saving money.
To engage my older listeners (25+-35), I included stories that would appeal to a more mature pallet, such as the payment protection insurance story, and The mayors interview on the olympics. Also the story about the legendary rockstar band performing again appeals to the older section of my audience and hopefully engage them in the radio show.


 looking at other stations such as Kiss and Capital, I hope to appeal to their listeners and mirror conventions and audience types they attract. I felt my choice of adverts were matched to my target audience, for example My first advert which is for a phone company called quantum mobile, the music is uplifting and the narrator of the advert introduces phone deals, and additional gifts/content when signing up. I felt this advert was relevant for 16 to 35 year olds as this age group is most likely to be more interested in phone deals then people younger than 16, and people older then 35.